This consumer product e-commerce company designed, manufactured, and distributed high-quality apparel, hats, mugs, and casual footwear across the continental U.S. and into international markets. Targeting active, coastal-lifestyle consumers aged 18–55, the brand leveraged streamlined production and logistics to deliver on-trend goods with strong gross margins. With fully integrated warehousing, a robust digital storefront, and established wholesale channels, the business achieves consistent revenue growth and favorable unit economics.